Our community lifestyle and the home ownership opportunity we offer, give families the pride and self-confidence necessary to enrich their lives.” – Scott Roberts
R.C. Roberts founded Roberts Resorts & Communities in 1968 and his high standards, dedication to professionalism and long-term relationships with every resident along with genuine hospitality were among his most notable business ethics. Scott Roberts carries on this tradition and spirit of his father stating it is “important that the following generations fulfill the legacy left by his father, R.C. Roberts.”
After his father’s passing in 1998 from a long battle with cancer, Scott and his siblings took over Roberts Resorts & Communities believing “there is one thing that sets my family business apart from others in our industry, that is the ability to look at a manufactured home community opportunity with a unique perspective. Many of these communities had been overlooked by other investors because they suffered from low occupancies, were nearly empty and/or losing money.” Roberts goes on to say “with this in mind, we have a unique talent for raising occupancy and improving earning potential to make these struggling communities successful.” This business model revolves around profiting from an underperforming asset.
Sense of Community and Family Culture
Whether it’s a Roberts Communities, manufactured home family community or a Roberts Resorts, 55+ active adult resorts, there is always a strong sense of community upon entering the gates. The Roberts family and the Team of professional staff are a family of devoted people who genuinely care about providing the highest quality community lifestyle. Giving back is part of the Roberts family culture and includes supporting charities such as the Anti-Defamation League of Austin, the Travis County Sheriff’s Office and the Austin Police Department. Scott Roberts believes “we are not just a collection of individuals doing our jobs, we are advocates for people, champions for those who do not have a broad reach and voice.”
Fulfilling the Dream of Homeownership
Roberts Communities is a company whose mission is building communities and fulfilling dreams. Home ownership is the foundation that provides families with the security and stability necessary to thrive and prosper. Many of the Roberts Communities residents never thought the idea of owning a home was within their reach. Roberts adds “our community lifestyle and the home ownership opportunity we offer, give families the pride and self-confidence necessary to enrich their lives.” This year, the company plans to bring over 1,100 luxury manufactured homes to Central Texas alone. As affordability concerns continue to rise, Roberts and team are fulfilling homeownership dreams with attainable housing throughout all communities with home prices starting in the $60s.
The Roberts Resorts & Communities has created a wonderfully unique culture and brand. The culture didn’t begin in the pages of a corporate manual. It started organically with the Roberts Communities family and lives in the smiles that are constantly on display at each of the communities. “It comes from the personal integrity and the resourcefulness needed to turn prospective residents into homeowners,” says Roberts. He goes on to say, “we value our reputation, we do what we say and we treat every resident like family.” The exemplary customer service and devotion to the Roberts Resorts & Communities mission are matched by no one,” says Roberts. Every team member is extremely proud of the work they do to enrich the lives of current and future residents. It is that compassion and pride in their work that has made Roberts Resorts & Communities a successful company.
Read the full article here
Find out more about Roberts Communities by scheduling a tour.